We were tasked with gathering interest and securing positive press for the Made by Hand Contemporary Craft Fair as it came to Cardiff for the first time in 2014. Taking place at City Hall, the fair provided an opportunity for attendees to meet and buy work directly from 135 talented craft makers exhibiting there. The weekend also seeing a full programme of free children’s workshops, adult workshops, demonstrations and talks every day about contemporary craft & art by leading makers, historians and curators.
The client was thrilled with the all the coverage we secured for Made by Hand – as were we! A highlight of the PR effort was Made by Hand organizer Sarah James being interviewed on the Wynne Evans Show on BBC Radio Wales. We managed to build a great presence for Made by Hand online too, notably a big feature on Wales Online. Made by Hand was also featured in many national magazines including Homes and Gardens, Good Homes Magazine and Homes & Antiques. Plus, the event had some great coverage in newspapers across Wales, notably a two-page spread in the Western Mail and a piece in the South Wales Echo.
We also had the idea to invite local bloggers to Made by Hand, with a view to them blogging and tweeting about the event. We saw this as a way to drum up interest in an effective and organic fashion, as the bloggers would write about the event as it was happening, which in turn would be read by their followers, which then hopefully attracted more people to the event! In total we had ten bloggers attending Made by Hand and even some of those who couldn’t attend offered to write about it. All this resulted in numerous positive blog posts across the web and hopefully some Made by Hand fans for life!
Such was the satisfaction of the client with our PR effort that we were asked to run the PR for Made by Hand in Cardiff again next year, which we were thrilled about. We were also asked to run the PR campaign for their other event in Devon (called The Contemporary Craft Festival) from 2015.
“Elin Rees PR was a real find for Made by Hand. Elin Rees PR quickly understood what we needed and really got to grips with the project. They focused on results from day 1 and I was really impressed by the tenacious, yet friendly approach. We gained more press than we had hoped and Elin came up with a lot of ideas. I’m working with Elin Rees PR again, which means they did a great job!”
Sarah James – Founder of Made by Hand