As part of our PR campaign for the Made by Hand Contemporary Craft Fair (as it came to Cardiff for the first time in Oct/Nov) Elin had the idea of contacting local bloggers and inviting them to the event, with a view to them hopefully writing about it and in turn adding to the online presence of Made by Hand.
It was an interesting prospect with Made by Hand being a craft fair, which initially seemed pretty specific in terms of finding locals online writing about it. So we researched online, read lots of blog entries, seeing if we thought Made by Hand might be of interest to the writer. Elin also put out a tweet seeing if anyone was interested and got a really good response. We ended up inviting a variety of bloggers – foodies, thrifters, creatives – and what followed was great!
We had fantastic results, with many of the bloggers we contacted coming along and really embracing the event. As noted above, finding bloggers who would post about crafts seemed like a challenge but it really worked out well. For instance we invited Jaye, a blogger with a site dedicated to all things tea related, who attended and totally loved the event – posting the huge array of tea ceramics she had found there. Jaye’s Made by Hand post actually turned out to be her most popular blog post ever! There was a steady stream of tweets, Instagram photos and some wonderfully detailed blog entries before, during and after the event. A great aspect of this method was the immediacy and how bloggers were posting their write-ups or tweets as the event was still going on – giving a chance for their readers to come along too.
We found inviting the bloggers was an effective way to organically form conversations and dialogue around the event, of course with this technique there is an element of risk…for instance a blogger could go along, hate the event and completely trash it online – fortunately we did our research well and they liked it!