Elin Rees PR recently added a new string to our bow in the world of digital marketing strategy by launching ‘MyAbergavenny’, a localised deals & offers site, in the mould of Groupon, for local businesses and visitors of the small welsh town Abergavenny.
We were initially asked to look at creating a series of short videos which would detail a local business and a promotional offer they would run.
We set about thinking of how we could still create the same end result of promoting special deals to the public, but in a more effective and engaging way.
Whilst working on the logistics of how to run this campaign, during the research of local businesses and activity providers, it became apparent that many already ran their own ‘deals’ of sorts, from incentivising additional free nights at b&bs to special meal deals in restaurants.
The decision was then made to create a website which actually brought these varied offers together in one place, saving the casual web user the effort of going through each individual business in and around Abergavenny, instead being able to browse through offers they may be interested in and never even knew existed all in one place.
Keen to stick with the ‘one exclusive offer’ concept, we then looked at integrating a simple e-commerce element to the website, enabling visitors to purchase one exclusive offer unique to the MyAbergavenny website.
As the objective of the site is partly to help local businesses, it made sense to offer the service free of commission charge, meaning that the option to list or feature a particular product or deal would be risk-free, unlike the model exhibited by larger ‘deal’ websites such as Groupon and Wowcher.
The website was recently launched, complete with over 20 local offers listed and of course the one unique purchasable offer.
The project itself has been quite different to anything we’ve worked on before and of course as a result there have been challenges we’ve come up against, but it’s also been an exciting time to launch what we believe is a website which could be a real success and not only embraced by the whole community, but also become the go-to place for anyone planning a visit to Abergavenny.
Why not have a peek yourself and be sure to let us know what you think, perhaps you’ll even find an offer that takes your fancy just in time for Xmas!